Cocosleep
India, 2025
An all-natural mattress brand by Wakefit built around firm support, breathable materials, and radical transparency about what people are actually sleeping on.
Project Details
Scope
Brand Strategy, Visual Identity, Packaging, Digital System
Industry
Sleep & Home
Services
Strategy, Identity Design, Packaging, Web Design, Brand Guidelines
The Challenge
The mattress category was crowded with vague claims, discount-led marketing, synthetic materials, and complicated sleep science. CocoSleep needed to feel distinctly different without becoming clinical or another generic D2C sleep brand.
The Solution
We built the identity around three ideas: firm, cool, and honest. A structured yet playful wordmark, earthy color palette, expressive typography, transparent communication, and witty brand language created a system that feels reliable, natural, and human.
